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Hi Lovelies,

Have you heard my exciting news?

We are moving our HQ and opening a beautiful new JOEY boutique in a fabulous ‘secret’ location — which I'll reveal to you very soon.

I'll be running the business on a leaner scale… and we can't take all of this beautiful stock with us.

SO I’ve reduced all the brand NEW stock by an incredible 50%, and further reduced the final pieces from our Warehouse Sale. All stock must go!

We've had an incredible response, so jump online now and grab yourself something gorgeous - while stock lasts!

Explore the pieces here →

Love

Joey Xx

As Seen On

RACHEL DE OLIVEIRA

KATE LANGBROEK

RACHEL DE OLIVEIRA

Christina Podolyan

Melbourne Showroom

OPEN TO SHOP

49 - 51 Wellington St, St Kilda VIC 3182

MONDAY - FRIDAY: 12pm - 4pm

Shop the look

Charlotte Short Sleeve Frilled Blouse,  White Pin-tucking and Lace - JOEY the LabelCharlotte Short Sleeve Frilled Blouse,  White Pin-tucking and Lace - JOEY the Label
CHARLOTTE BLOUSE - WHITE Sale price$69.00 Regular price$199.00
Samantha Mini Tutu Skirt, Beige Latte Polka Dot Print - JOEY the LabelSAMANTHA MINI TUTU - POLKA DOT - FINAL SALE
SAMANTHA MINI TUTU - POLKA DOT - FINAL SALE Sale price$49.00 Regular price$229.00
Charlotte Short Sleeve Frilled Blouse,  White Pin-tucking and Lace - JOEY the LabelCharlotte Short Sleeve Frilled Blouse,  White Pin-tucking and Lace - JOEY the Label
CHARLOTTE BLOUSE - WHITE Sale price$69.00 Regular price$199.00
Samantha Mini Tutu Skirt, Beige Latte Polka Dot Print - JOEY the LabelSAMANTHA MINI TUTU - POLKA DOT - FINAL SALE
SAMANTHA MINI TUTU - POLKA DOT - FINAL SALE Sale price$49.00 Regular price$229.00
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Elanor Hall featured in Ocean Road Magazine, wearing SS25 collection