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2026

NEW ARRIVALS

GRWM as we Launch 🚀 our fabulous new GIFT PROMOTION and our First Drop for AW26 🤍✨

Receive a Free Twinkle Cami with any New Arrival purchase of $200 or over. Great news is you can top up your new arrival purchase with a sale item to get you to $200 ✨

For example the Skirt is $179 add an Empire Top at $49 and then you’ll get you Sequin Cami ✨

For those of you who already own the Fabulous Sequin Twinkle Cami. Just drop a note on your order - and let us know the colour and size you would prefer in our new 5th Avenue Camisoles instead ✨

I hope you love this gorgeous Collection - It comes in Black and White and the Camisoles work back perfectly with all the pieces. ✨

Love Joey
Xx 💋

shop now

As Seen On

RACHEL DE OLIVEIRA

RACHEL DE OLIVEIRA

Kathryn Marrone

Christina Podolyan

Melbourne Showroom

OPEN TO SHOP

49 - 51 Wellington St, St Kilda VIC 3182

MONDAY - FRIDAY: 12pm - 4pm

Shop the look

Charlotte Short Sleeve Frilled Blouse,  White Pin-tucking and Lace - JOEY the LabelCharlotte Short Sleeve Frilled Blouse,  White Pin-tucking and Lace - JOEY the Label
CHARLOTTE BLOUSE - WHITE Sale price$69.00 Regular price$199.00
Samantha Mini Tutu Skirt, Beige Latte Polka Dot Print - JOEY the LabelSAMANTHA MINI TUTU - POLKA DOT - FINAL SALE
SAMANTHA MINI TUTU - POLKA DOT - FINAL SALE Sale price$49.00 Regular price$229.00
Charlotte Short Sleeve Frilled Blouse,  White Pin-tucking and Lace - JOEY the LabelCharlotte Short Sleeve Frilled Blouse,  White Pin-tucking and Lace - JOEY the Label
CHARLOTTE BLOUSE - WHITE Sale price$69.00 Regular price$199.00
Samantha Mini Tutu Skirt, Beige Latte Polka Dot Print - JOEY the LabelSAMANTHA MINI TUTU - POLKA DOT - FINAL SALE
SAMANTHA MINI TUTU - POLKA DOT - FINAL SALE Sale price$49.00 Regular price$229.00
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MEDIA

Elanor Hall featured in Ocean Road Magazine, wearing SS25 collection