JOEY the Label is an exclusive, ethical, luxury clothing brand. Designed in Melbourne, Australia by fashion alum Jo Trotter.  Offering limited numbers of each item ensuring exclusivity. A directive we intend to uphold ensuring our valued customers receive a true point of difference on a seasonal basis no matter where they are in the world.  

Our garments are made from natural fibres wherever possible, expertly produced by artisans locally and around the globe.  Our luxe creations can be dressed up or down - the idea is being able to pair any item with denim and cool sneakers/boots or go all out with sequins and sky high heels for a max glam effect.

The most important thing about JOEY pieces is they're Keepers!  Keep them in your wardrobe for years to come and hand them down to your daughter, niece or someone who deserves to sparkle!  

Joey x